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Brand History

            Coincidence cannot be explained. The creators of Pluto, Dylan Cruz and Sheraz Jehangir, met on accident. Dylan got to class late and was forced to sit next to people he didn’t know, one of which was future friend and partner, Sheraz. After finding common ground in streetwear and sneakers, a friendship was born. They met up at a park one day to hang out and spent hours talking about clothes and the idea of starting a brand… Abstrak was born. Abstrak was the original name we had come up with to start our streetwear brand. We rushed into production, logo first, since that was all we could do at the time. Abstrak never found solid footing. Constant working and reworking led to a rebranding, Planet Pluto. After Dylan was going through Sheraz’s sketches, he found designs for Planet Pluto, and he thought it was amazing. That’s when everything started to click. We created all our social media and we scoured our creativity to release our first collection.

            “Marbled” released Wednesday, July 11th, 2017. It was a huge success, and we sold shirts left and right. We had 3 shirts in that collection: Waves, Nebula, and Homesick. Waves and Nebula were our biggest hits, but each shirt was hand-made, taking 3-4 hours for only a couple of shirts. At that time our business was made to order, so after each order we’d make it soon after. We realized shortly that we couldn’t keep up with the pace, so after some time, we officially closed the “Marbled” collection, and began working on a new piece. We released the “Andromeda Anorak” on October 14th, 2017, and we sold out quickly. Another huge hit kept us going. Unfortunately, we didn’t find passion in what we were doing. We felt like we were making products that people love, but we didn’t. Soon enough that would show in our work. We grew as humans individually, so our brand had to grow with us.

            We dropped “Planet” and went with just “Pluto.” We found new determination within us to create again. We quickly created 3 new pieces to go in our November Collection that released November 25th, 2017. We loved what we created, and that showed through in the sales. It was our most successful drop yet. We really had a great appreciation for the fans at this point and all we wanted to do was keep creating for our supporters. Outer Space Blues, Beyond, and the Banana Logo Tee were the pieces in the collection.

We got back to work and created Reflective clothing that would drop on two separate dates. We released 3 reflective hoodies in black, red, and military green. We had also put out a reflective logo tee. We caught some luck when our highschool had asked us to be at a fashion event that year, and it helped us get even more exposure at our school. We had consistently put out products that our fans loved and we were so proud.

            “Deep asf” is our most recent collection that released August 9th, 2018. Personally, we feel this is our best collection yet. We both have matured and found inert happiness in ourselves and what we do. As long as we keep getting the tremendous support from our families, friends, and fans, we will continue to put out great pieces.